For long, traditional pedagogical teaching techniques are prevalent. However, the disruptive technological innovations in the past decade are enabling a new personalized model of education that can radically transform the learning experience and unlock a competency-based education that has long been unattainable. Aiming to provide a revolutionary platform for students, China-based Zuoyebang was established. The K12 online education unicorn company provides question banks, tutoring, and other services on its online platform for primary and secondary students around the country. Zuoyebang replaces the grade and subject level compartmentalized classrooms with flexible and open spaced personalized learning experience. “We help distribute educational resources across the nation,” says Hou Jianbin, Founder and CEO of Zuoyebang.
In the past, advanced online educational platforms used to get concentrated in top cities. However, with Zuoyebang, even the lower-tier cities and remote areas can access top-quality education. “Technology is a great leveler and the primary and middle school students who live in third to sixth-tier cities in need of high-quality educational resources, can benefit from Zuoyebang”, remarks Hou Jianbin.
Zuoyebang understands that the theme of modern education is the personalization of the learning experience for students where the classroom is student-centered rather than teacher-driven. The company’s comprehensive tool offers a student-driven learning environment where the students have choices in the pace, learning objectives, and interests. The students can replay the classes anytime and keep learning until they understand a concept. On top of that, Zuoyebang leverages big data to improve student results by analyzing the unique trail of data generated by students which helps them better understand their individual behavior and create an optimal learning environment.
It enables Zuoyebang to monitor student actions such as how long they take to answer a question, which sources they use for exam preparation, which questions do they skip and provides feedback every 90 days with a smart generation of reports.
The company follows a seven-step teaching process to provide an optimal learning experience. The first step is to stimulate a student’s interest in a particular subject. Following this, the experienced teachers explain the fundamentals of the concept. As a third step, the students have to work on a problem for an in-depth understanding. In case a student faces a problem understanding a concept and solving a problem, the teacher’s provide a thorough explanation of the concept again and answer their queries. Further, the teachers provide a summary of the lessons taught. As the sixth step, the teachers provide extra support, and finally, they ensure that all points in the class are covered.
As an online educator, Zuoyebang thrives on their experienced teachers that are hired after six rounds of strict screening. The majority of the lecturers that the company employs, graduate from key universities. Additionally, all the teachers must have above five years of teaching experience to work with the company.
In China’s online education market, Zuoyebang stepped foot a bit late compared to its competitors. However, late but not last, the company’s ability to attract investors is unquestionable and has become an uprising star. In the same vein, the company has absorbed more than USD 1 Bn from significant investors in the market such as Goldman Sachs, Tiger Fund, and more.
Zuoyebang currently cooperates with 113 educational organizations and 370,000 primary schools and high schools in China. With constant support from its investors, the company is set to grow even more in the future.